Car insurance provider Plymouth Rock Assurance has secured a deal with the New Jersey Devils NHL North American ice hockey franchise that will allow customers to access a range of benefits as part of what has been described as a “first-of-its-kind partnership” in the state.
For a $14 (€12.30) annual fee, Plymouth Rock customers will be able to enjoy behind-the-scenes tours at Prudential Center and access special ticket offers for selected Devils games and other family shows at the venue.
The offer is open to any customer who opts into the Prudential Center Assurance Plus Package. The programme will be available from this July, but the length of the partnership with the Devils has not been disclosed.
“Over the past 25 years Plymouth Rock has built a reputation for providing our New Jersey customers with more than just insurance,” Gerry Wilson, president and chief executive of Plymouth Rock Management Company of New Jersey, said.
“We're proud to strengthen our local roots by becoming an official partner of our hometown team and one of the best venues in the country to give residents access to the ultimate fan experience.”