French vodka brand Grey Goose has renewed its partnership with the US golf organisation the PGA Tour.
Grey Goose, a Bacardi group brand, will retain its status as the official spirit of the PGA Tour until 2020 after signing a new four-year deal with the body.
It will also continue to serve as the official spirit of the PGA Tour Champions and the Web.com Tour, the PGA Tour’s senior and development circuits respectively.
Under the agreement, Grey Goose will have a strong presence in at least 11 PGA Tour and PGA Tour Champions events in 2017.
The ‘Grey Goose 19th Hole lounge’ will also be completely renovated and made available to consumers, while Grey Goose will be the official vodka poured at concessions and all hospitality locations.
In addition, Grey Goose will continue to be promoted at all PGA Tour-owned and operated tournament players club facilities, and on PGATour.com.
Grey Goose first joined the Tour’s official marketing partner programme in 2014.