PDC satisfies commercial appetite with Just Eat

Online food ordering platform Just Eat has signed a one-year partnership with the Professional Darts Corporation.

Just Eat will serve as an official partner of the organisation and will benefit from a branding presence at various PDC events through to the end of 2017.

The company will also offer fans access to a series of special discounts and the chance to win event tickets, as well as carry out various supporter-focused activities at tournaments, such as product sampling.

Ben Carter, UK marketing director at Just Eat, said: “This year alone, we’ll be involved in 25 events in front of 300,000 fans and millions watching on TV, so partnering with the PDC gives Just Eat the opportunity to engage with new audiences and activate our brand across the country.”