Caribbean agro-industrial company Pan American Grain has entered into a partnership with the Orlando Magic North American NBA basketball franchise.
Under the multi-year deal, the terms of which were not disclosed, Pan American Grain will promote its various brands in designated areas around the team’s Amway Center home arena.
Pan American Grain will also work in collaboration with the team to run various co-branded promotions, such as special offers for Magic supporters and opportunities for fans to win Pan American Grain products. The company will also stage a special celebrity chef event at the Jernigan’s restaurant in the Amway Center.
In addition, Pan American Grain will become the official supporting partner of the post-game concert during the team’s Noche Latina Celebration on March 6.
The partnership will receive exposure across the team’s various media outlets such as the OrlandoMagic.com website and the ElOrlandoMagic.com Spanish-language site.