German sportswear manufacturer Puma has signed a kit supplier partnership with Campeonato Brasileiro Serie A football club Palmeiras.
The three-year deal is effective from January 1, 2019. Puma will replace rival German sportswear brand Adidas as the São Paulo-based club’s kit supplier.
Palmeiras pointed to Puma’s “innovative business model” as a reason for signing the partnership, with the club set to receive a higher percentage of royalties from product sales than it currently does with Adidas. The exclusive deal covers all of Palmeiras’ teams and will make the club Puma’s only partner in Brazil.
Palmeiras president Mauricio Galiotte said: “In addition to being the union of two giant brands of world football, this agreement guarantees to Palmeiras an exclusive project, the only football team sponsored by the company in the national territory, maintaining the projection of our brand on the international stage.
“We believe in the immense strength and commitment of our fans and we made a point of creating an innovative business model in which Palmeiras has a share in management and a higher remuneration from sales of products.”