The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.
Insurance company MAIF, telecommunications giant Orange and global media group Vivendi have all signed deals with Paris 2024, meaning the bid committee has secured 10 major partnerships since the start of 2016.
The trio’s addition takes the total sponsorship revenue so far to €20m. The overall target is €30m with the final sponsors to be revealed in the coming weeks and months.
Each partner will support the city’s Olympic campaign by activating programmes that will help to enhance public and corporate engagement with the bid.
Paris 2024 chief executive Etienne Thobois said: “The arrival of three new companies as Paris 2024 sponsors with deep-rooted connections to France and French sport reaffirms the strength of our bid.
“To have 10 major companies signed up as sponsors is a significant achievement and it is a clear statement that businesses across Paris and France are supporting our vision. It is clear that they have excellent confidence in our commercial direction and our ability to host a spectacular Games in 2024 offering great value and benefits for the nation’s business community.”
Paris is facing competition from Budapest, Los Angeles and Rome to host the 2024 Games. The election of the host city will take place in September 2017 at the International Olympic Committee (IOC) Session in Lima, Peru.