Novotech strikes German women’s handball partnership

Pharmaceutical contract research organisation Novotech has agreed a deal with the German Handball Federation to become a premium partner of the national women’s team.

The deal will run for two years, from 2015-16 until 2016-17.

Under the agreement, the Novotech logo will appear on players’ shorts during women’s national team matches.

Novotech will also benefit from branding on in-arena advertising boards during matches as well as various video and audio spots.

The deal was brokered by the Sportfive agency.