Online gaming company NordicBet has agreed to become an official partner of the new Champions Hockey League European club ice hockey competition.
The deal will run for three years, from the debut 2014-15 season until 2016-17.
NordicBet will become the official sports betting partner of the CHL.
The company, which will be granted exclusivity in the sports betting category, will present a statistic section of the CHL on its official website.
In addition, NordicBet will also benefit from branding on perimeter boards during all CHL games and full integration across official communication and promotional materials, including the CHL website and streaming platform.
The 2014 CHL season will begin on August 21.