Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.
NN replaces Dutch state-owned bank ABN Amro as the Rotterdam Marathon’s title sponsor. Financial terms for the deal were not disclosed, but it also includes naming rights to the City-Pier-City Run half-marathon in The Hague
With the sponsorship of these running events in the Netherlands, NN Group aims to enhance awareness of the newly launched NN brand which includes Nationale-Nederlanden and NN Investment Partners, the future name of ING Investment Management. In the years to come, NN said its objective is to support more running activities in some of its other key markets.
The 2015 Rotterdam Marathon takes place on Sunday, April 12. Kenya’s Eliud Kipchoge (pictured) won the men’s edition in 2014, while Ethiopia’s Abebech Afework was triumphant in the women’s race.