North American motorsport organisation the National Hot Rod Association has entered into a multi-year partnership with heavy duty products company Old World Industries.
Under the deal, Old World-owned Peak Antifreeze and BlueDEF Diesel Exhaust Fluid/Equipment will become official sponsors of NHRA Drag Racing.
The firm already has an affiliation with the NHRA through an existing deal with John Force Racing.
Bryan Emrich, chief marketing officer at Old World, said: “Peak returning as an official sponsor of NHRA racing is great for our brand and is also a way for us to say thank you to all that follow and participate in the sport.”