New partner gives healthy outlook to Manchester City’s commercial portfolio

English Premier League champion Manchester City and its affiliated FA Women’s Super League team have announced a three-year joint club partnership with PruHealth, PruProtect and their parent company Discovery.

Under the terms of the deal, the health and life insurers become City’s official health, wellness and life insurance partners in the UK and South Africa.

The partnership will primarily be used to promote PruHealth and PruProtect’s healthy living rewards programme Vitality, the members of which will have the opportunity to win exclusive club experiences and access to Manchester City players.

Manchester City was the first Premier League club to roll-out the Vitality programme to its staff last year and plans are in place to introduce a Vitality award at the club’s season-launching City live event.

Additionally, PruHealth and PruProtect branding will be prominent in new player medical examinations during the summer and January transfer windows.

The partnership will also see City and Pru collaborate on a range of initiatives and video content, including health tips and exercise routines geared towards encouraging City and football fans to lead healthy and active lifestyles.