NBL extends Europcar partnership

The Australian National Basketball League (NBL) club competition has extended its partnership with car rental company Europcar.

Europcar will continue to serve as the NBL’s official car rental partner during the 2017-18 season, which starts on October 5.

The extension marks the third year of partnership with the NBL, which kicked off in the 2015-16 season.

Under the agreement, Europcar will benefit from digital exposure throughout NBL’s media platforms.

NBL chief executive Jeremy Loeliger said: “The international reach of Europcar is very complementary to this strategy. With its strong presence throughout Australia and New Zealand, Europcar will also help us communicate to local audiences, which is critical to attracting new fans to our great game."