Italian Serie A football club Napoli has signed a sponsorship deal with Asia-focused online betting company Nextbet.
The company becomes the first Official Regional Partner of Napoli.
As part of the deal, the length of which was not disclosed, Nextbet will promote itself across Asia using official club imagery and identity. Digital assets and offline campaigns will also be launched to target fans in Asia.
The deal, which was brokered by marketing consultancy firm SEM, marks Nextbet’s first in football.