Napoli scores regional partnership with Nextbet

Italian Serie A football club Napoli has signed a sponsorship deal with Asia-focused online betting company Nextbet.

The company becomes the first Official Regional Partner of Napoli.

As part of the deal, the length of which was not disclosed, Nextbet will promote itself across Asia using official club imagery and identity. Digital assets and offline campaigns will also be launched to target fans in Asia.

The deal, which was brokered by marketing consultancy firm SEM, marks Nextbet’s first in football.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.