The MP & Silva agency has appointed Chris Lencheski to lead its global sponsorship division.
Lencheski (pictured) has served as a senior advisor to MP & Silva since 2015 and has been named interim global commercial partnerships director.
In his new role, he will be based in New York and manage the agency’s global sponsorship team across the Americas, Europe, Asia and the Middle East.
MP & Silva chief executive, Jochen Lösch, said: “MP & Silva is rapidly expanding beyond its historic expertise in media rights into a full-service sports marketing agency. Chris will drive growth in this strategically important area of the company.”
MP & Silva’s current sponsorship portfolio is heavily focused on US properties and includes representation of Monumental Sports and Entertainment’s full suite of assets, naming rights to the Red Bull Arena in New Jersey, and the jersey patch of NBA basketball team the Miami Heat.
Frank Uddo, MP & Silva’s North America president, added: “MP & Silva has invested significantly in expanding our presence in the US market. Chris is an extremely well respected professional and having him further demonstrates our commitment to this vital sports market. His experience will intensify our ability to support our partners’ strategic goals and build on the success we have already achieved.”
Lencheski most recently served as vice-chairman and chief executive of IRG Sports + Entertainment, a specialty lending company encompassing more than 1,150 motorsports, live entertainment and corporate events.