UK supermarket chain Morrisons has struck a deal to become the new title sponsor of the Great Run mass participation running series.
The deal will run for an initial four years, from 2015 until 2018.
Under the agreement, each of the 12 events featured in the Great Run series including the Great North Run, will feature the Morrisons name.
The deal, which will commence with the Great Winter Run and International Cross Country in Edinburgh, Scotland this weekend, also covers the Junior and Mini Great Run events.
Brendan Foster, chairman of the Great Run series, said: “Our ambition is to have a million people taking part in our Great Run programme and Morrisons are ideal partners to help us to achieve this.”