UK football equipment brand Mitre has reached a deal to be the official football supplier to the Asean Football Federation’s 2014 Suzuki Cup national team tournament.
The forthcoming edition of the Suzuki Cup takes place across Singapore and Vietnam in November and December, and Mitre will supply footballs to all matches.
Mitre vice-president of products and marketing Chirag Patel said: “This partnership is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions.
“Football is proven as the No.1 sport in the region and the AFF Suzuki Cup provides us with a new platform to demonstrate the technological advancement of our products whilst encouraging purchase amongst amateur players and fans.”