Tigerair Australia, the official airline partner of Melbourne Storm, has expanded its partnership with the NRL rugby league club to include front-of-shirt sponsorship.
Under the enhanced deal, Tigerair’s logo will now feature on the front collar area of the team’s playing jerseys, as well as on the lower-back area, where its branding already features.
The airline’s logo will continue to be displayed on the two areas of the jersey until the end of the 2020 NRL season.
In March, Tigerair signed a new five-year deal with the club to remain its official airline partner until the end of the 2020 season. Various game-day activations and giveaways continue to be organised between the two parties.
Tigerair’s first Storm game as a front-of-shirt sponsor was the 22-8 defeat against the Canberra Raiders on Monday.