The Melbourne Renegades Australian Big Bash League Twenty20 cricket team has agreed a major partnership with the country’s leading online car sales website, Carsales.com.au.
The two-year deal covers the 2016-17 and 2017-18 BBL seasons. The agreement also covers the Renegades’ women’s WBBL team.
Carsales’ branding will feature on the front of the two teams’ playing jerseys as part of the deal, while the website will benefit from in-ground signage and other advertising exposure.
Kellie Cordner, chief marketing officer at Carsales, said: “Mums and dads are our biggest and most important audience and if you look at the attendances of the Big Bash League last season, it shows the public has really taken to the short form of the game.”
The 2016-17 BBL and WBBL seasons get underway in December.