Global payment services company MasterCard has agreed a deal to become a partner of the 2016 Hahnenkamm Races downhill ski event in Kitzbühel, Austria.
Under the agreement, MasterCard customers attending the event will be able to gain faster access to the spectator areas through the use of an exclusive ‘MasterCard Fastlane’.
Spectators can also use their MasterCard at selected stands in the event grounds, including all stands within the Fan-Zone sector.
The 2016 Hahnenkamm Races will take place from January 19-24.
Norwegian Kjetil Jansrud (pictured) won the previous edition of the event in January 2015.