English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Under the terms of the deal, Manda becomes United’s first official nutritional supplements partner and will enjoy exclusive rights in its homeland.
Manda will work with Manchester United to promote its brand to the club’s estimated four-million strong fanbase in Japan.
United played two pre-season friendlies in Japan this summer, losing 3-2 to Yokohama Marinos before claiming a 2-2 draw with Cerezo Osaka.