English Premier League football club Manchester United has agreed a sponsorship deal with Chinese banking group PingAn Bank.
The multi-year deal will cover mainland China and provide United fans in the country with a range of club-branded products, starting with a credit card.
A range of events and appearances featuring United legends and former players will be organised in Beijing, Shanghai, Shenzhen and Guangzhou. Exclusive products, offering fans access to United rewards, benefits and experiences, will also be promoted through the club’s website and social media channels.
United’s group managing director Richard Arnold said: “With more Manchester United followers in China than anywhere else in the world, it is really important for us to be able to engage and communicate with our loyal Chinese fans, in what is a significant region for the club.
“Through our new partnership with PingAn Bank, we will be able to offer our fans, not only the opportunity to access first-class financial products, but also give them access to exciting and new opportunities to connect with Manchester United and show their affiliation to the club they so passionately support.”