English Premier League football club Manchester City has entered into a partnership with St Killian Importing, the exclusive US importer of Danish brewing company Carlsberg.
The one-year deal names Carlsberg as the club’s official US beer partner.
The company will work with City on the club’s pre-season tour of the US in the summer, and will launch fan engagement initiatives to promote the partnership.
The partnership commenced with a viewing party at New York City bar The Mad Hatter during City’s 5-0 win over Watford yesterday (Sunday).
As part of the agreement, a competition will be launched for fans to win tickets to City’s derby match against Manchester United in Houston on July 20.