English Premier League football club Manchester City has agreed a multi-year partnership with Thai beverage group Singha.
As part of the agreement, which focuses on drinking and mineral water entitlement, City will work with Singha on community and youth-related programmes in Thailand, Cambodia and Myanmar.
The two parties will put on coaching events and clinics in the aforementioned countries. Singha will also receive digital and hospitality rights from Manchester City.
“Singha is an iconic brand with a longstanding commitment to football,” Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City’s commercial partnerships, said. “We are confident that this partnership will help us deliver fantastic football experiences through coaching clinics as well as fantastic Manchester City experiences for our passionate fans in the region.”