English Premier League football club Manchester City has entered into a multi-year partnership with online trading broker iTrader.com.
The deal names iTrader.com as the official online trading partner of the club.
Under the agreement, iTrader.com will be granted access to City first-team players for promotional campaigns, as well as use of the club crest and exposure across the club’s social media channels
The company will also have a permanent presence on City’s website, while a co-branded microsite will be launched to create an integrated multi-national campaign. Match tickets will also be made available to iTrader.com customers and City fans.
Yoav Shalmor, sponsorship consultant for iTrader.com, said: “iTrader.com mirror Man City’s values in how they operate and joining forces with them allows iTrader.com to grow the company’s awareness and presence in multiple markets around the world.”