Southeast Asian drinks brand Cobra Energy Drink has entered into a partnership with English Premier League football club Liverpool.
Under the deal, the terms of which were not disclosed, Cobra will become the club’s official energy drink in Myanmar.
Cobra, a brand of Philippines-based Asia Brewery, will create a special television campaign that will feature several Liverpool players in order to promote the new partnership.
Cobra will also produce Liverpool-themed bottles for its customers in Myanmar, in addition to running competitions for fans to win official club merchandise.