English Premier League football club Liverpool has entered into a partnership with bottled water provider Tibet Water Resources.
The deal, the length of which was not disclosed, names Tibet Water as Liverpool’s official regional water partner in China.
Under the agreement, the two parties will create unique experiences for customers and consumers, with Tibet Water to also benefit from promotion across Liverpool’s digital and social media channels, as well as access to players and club legends.
Tibet Water executive director Sunny Wong said: “This marks a major milestone in Tibet Water Resources Ltd.'s development. We are proud to be Liverpool FC’s official regional water partner in China, one of the world’s most renowned football teams with a massive fan base around the globe.
“The partnership with Liverpool FC will further enhance the influence and value of the water brands under Tibet Water Resources Ltd., which will pave the way for extending our footprint in the international premium mineral water market.”