The Dallas Cowboys NFL American football franchise has linked up with luxury car manufacturer Lincoln.
The length of the multi-year deal was not disclosed.
The deal marks the first time that a luxury car brand has teamed up with an NFL franchise.
Lincoln will serve as the official luxury vehicle of the Cowboys and will sponsor the franchise’s Founders Club, an exclusive dining area for fans who buy premium seating between the 40-yard lines.
Lincoln product specialists will be available in the Founders Club to speak to fans and the company could also have vehicles on site for test drives, according to the Fox Business news service.