French Ligue 1 football club Lille has signed a kit sponsorship deal with online poker operator Winamax.
The two-year deal covers the 2018-19 and 2019-20 seasons. Winamax will receive brand exposure on the team’s shorts as part of the agreement.
Winamax will launch a range of activations with the club, while it will also be promoted across the Stade Pierre-Mauroy on match days. The company will also have a presence at the club’s Domaine de Luchin headquarters.
Fans and customers will be able to enter competitions to win prizes such as VIP match tickets, Lille shirts and free bets. Winamax will also be promoted across Lille’s website and social media channels.