Global fitness company Life Fitness has enhanced its relationship with the Ladies Professional Golf Association to become an official marketing partner of the organisation.
Life Fitness will serve as the preferred cardiovascular and strength training equipment supplier of the LPGA, providing workout equipment at LPGA tour stops across the United States and working to develop advanced fitness facilities for players.
LPGA tour players and LPGA teaching and club professional members will benefit from discounts on Life Fitness training products.
“Life Fitness has been working with the LPGA for a number of years, and we’re excited to expand our relationship with the organization as we become an official partner,” Marc Berry of Life Fitness National Accounts said. “The collaboration possibilities with the LPGA are endless, and we’re looking forward to working with them to drive golf fitness to the next level with our cutting-edge training equipment.”
The terms for the partnership were not disclosed.