Swiss dairy produce association Interprofession du Gruyère has extended its deal as an official partner of the Tour de Suisse cycling race.
The two-year agreement, from 2015 to 2016, will extend the relationship between leading cheese brand Le Gruyère and the UCI World Tour stage race through to 14 years.
As part of the deal, the brand will be prominently displayed on various archways, banners and in the communication media of the Tour de Suisse.
Le Gruyère will also continue to award a piece of its appellation d'origine contrôlée (AOC) cheese to stage winners and offer prizes and attractions at the Tour de Suisse Village.