Italian Serie A football club Bologna has entered into a partnership with Korean automotive company Kia.
The one-season deal will run for the duration of the 2016-17 campaign.
Kia will become a premium partner of the club and provide all management staff with vehicles.
The company already has a major presence in world football through a series of other partnerships, including with Montreal Impact, the North American Major League Soccer club owned by Bologna president Joey Saputo.
Bologna is currently eighth in Serie A after a 1-1 draw with Inter Milan yesterday (Sunday).