Kärcher backs AFC club competitions

The Asian Football Confederation has entered into a three-year partnership with German cleaning equipment manufacturer Kärcher.

The deal names Kärcher as an official sponsor of the Champions League and AFC Cup club competitions.

Kärcher will benefit from perimeter brand exposure at more than 190 matches as part of the agreement. Further promotion will be granted in the backdrop of press conferences, on television commercials, competition-related print materials and online.

Kärcher will also launch promotional activities in fan zones at select matches.

Dato’ Windsor John, AFC general secretary, said: “Kärcher are a world-renowned company and their commitment to supporting our club competitions is a clear demonstration of the faith they share in the future of football in Asia. We are delighted to have them as a partner and look forward to a long and successful relationship.”