Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
The sportswear giant struck an initial eight-year deal with the college in 2005, and has opted to continue this relationship with the new extended deal – which will be worth in excess of $26m (€19.6m).
As a result of the new deal, Adidas will continue to supply footwear, uniforms, apparel and accessories to the 18 intercollegiate men’s and women’s Kansas Jayhawks teams across a range of sports, including American football, tennis and basketball.
The new deal will further strengthen Adidas’ presence in the college sports sector, with the company currently supplying equipment to over 70 collegiate programmes across the US.