Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
Under the extended deal, Goodyear and Juventus will work together on a range of digital and social media initiatives.
To support this, Goodyear has developed a number of viral clips that feature Juventus players. These clips will be released across the various digital platforms of both Goodyear and Juventus.
In addition, Goodyear will benefit from branding placement on pitchside LED boards inside Juventus Stadium, as well as on backdrops for interviews and press conferences.
Reigning champion Juventus is currently second in Serie A after winning its first three games of the 2014-15 season.