Pharmaceuticals company Johnson & Johnson has signed multi-year extensions to its partnerships with North America’s Major League Soccer and the U.S. Soccer national governing body.
Johnson & Johnson will continue to serve as the official healthcare partner of MLS and U.S. Soccer following the renewals.
Johnson & Johnson will support the men’s and women’s national teams at respective Fifa World Cups in 2018 and 2019 as part of its extended agreement with U.S. Soccer, and the company will also back a range of games and tournaments across all age levels.
Johnson & Johnson’s partnership with MLS will grant the company brand integration across broadcast, digital and video platforms, as well as in-stadium exposure and on-site activation at key events including the All-Star Game and MLS Cup.
Johnson & Johnson will also utilise the partnership to build awareness of its Donate a Photo app, where people can download the app to connect with causes that they care about and other key platforms and partners.