German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
The deal will run for two years, from 2015 to 2016.
Under the agreement, Isenbeck will benefit from branding placement on the bottom of players’ shirts.
The brewery will also acquire exclusive beer distribution rights inside the club’s La Bombonera home stadium.
Isenbeck will now join other drinks brands Pepsi and Gatorade as official partners of the club.