Badminton Europe has secured sporting goods company Intersport as the title partner for its forthcoming 2014 European Championships in Kazan, Russia.
Intersport retails in 43 countries across the world and hopes to solidify its presence in markets such as Russia, Denmark and Spain through partnering with Badminton Europe.
The European Championships reach an estimated 110 million homes worldwide with more than 6,000 minutes of air time.
The 2014 edition of the tournament runs later this month from April 23-27.