Multinational sporting goods retailer Intersport has entered into a partnership with German Bundesliga football club Mainz.
The initial one-year deal will run until the end of the current 2016-17 season.
Intersport will benefit from branding exposure on pitchside advertising boards inside the team’s Opel Arena home stadium.
The company will also undertake a series of other activations during the course of the deal, including various match-day initiatives.