The International Sambo Federation (FIAS) has agreed a sponsorship deal with financial services company Banca Intesa.
The partnership, the length of which was not disclosed, will result in the creation of a co-branded Intesa Sambo Card.
The card will belong to a category of Visa Platinum premium debit cards and is being issued in three currencies: Russian rubles, US dollars and euros.
Cardholders will be provided with monthly interest accrual on remaining card balance and discounts from the FIAS and bank partners.
One per cent of the sum total of all payments for goods or services made by cardholders will also be transferred to sambo development initiatives on a monthly basis. The FIAS will invest the funds in organising major tournaments and other projects.
FIAS president Vasily Shestakov said: “We highly appreciate the bank’s contribution into development of sports worldwide. I’m certain that the FIAS-Intesa Sambo Card brand will gain immense popularity among athletes, sambo veterans, and the young generation alike.
“FIAS will allocate resources transferred by the bank to the popularisation of our sports by means of arranging competitions, acquiring sports equipment for sporting schools, athletic apparel, and for similar tasks.”