Online betting company Bwin has agreed a deal to become the first official betting partner of Italian Serie A football club Inter Milan.
The three-year deal, which also names Bwin as a ‘top partner’ of the club, will run until the end of the 2019-20 season.
As part of the agreement, Bwin will promote live odds via pitch-side LED screens during Inter home matches.
Bwin will also be promoted across Inter’s social and digital media channels, with a digital content strategy to be launched to provide odds content for fans.
Supporters will be able to study odds presented by Bwin, as well as statistics, promotions and special offers linked to specific fixtures.
Inter’s chief revenue officer, Michael Gandler, said: “Inter and Bwin are united by the desire for growth and affirmation at the highest levels of our industry, we hope this new partnership leads both to a future full of success and innovation. Bwin will be able to leverage the new and growing digital and multimedia infrastructures of the club to expand its business and deliver unique and valuable content to its customers.”