Asian gaming company Letou has signed a sponsorship deal with Italian Serie A football club Inter Milan.
Letou becomes Inter’s first-ever Asian online gaming partner. The length of the deal was not disclosed.
As Inter’s official regional online gaming partner, Letou will be given the right to use the club’s image and identity as part of promotions across Asia.
Paul Fox, chief executive of Letou, which is based in the Philippines, said: “The club’s great history, their fantastic international fan base and the fact that Inter is back in the most important European competition, the Uefa Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”