Financial services provider Incapital has announced it will sponsor NHL ice hockey team Florida Panthers for a third consecutive year.
Incapital’s sponsorship will highlight players coming through the Panthers’ youth system and, to align with a promotion of its own distribution of financial services, acclaim those who provide assists during various games.
A key element of the sponsorship is the Panthers’ and Incapital’s work with the Forgotten Soldiers organisation, which works to support deployed American soldiers. Incapital will recognise one soldier during each regular season home game by honouring them with a team jersey.
Along with contributing to three local charities through various levels of involvement, Incapital will be co-sponsoring the Heroes Among Us initiative by recognising outstanding contributions of the local community at every Florida Panthers home game and through various branding opportunities throughout the 2013-14 season.