The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.
The deal names Double D an official supplier of Adidas apparel and equipment for IMMAF championship events. The length of the agreement was not disclosed.
“Our role will be to support the development of MMA competitions through a range of bespoke products, designed hand in hand with IMMAF,” Double D chief executive Cédric Dermée said. “We will make outfits and accessories for IMMAF competition that bring a true visual and technical identity, while ensuring a high level of security and performance.
“The goal of this development is to create a seal of approval as exists for all other combat sports. We also deeply believe in the development of MMA for leisure, and for that we need to make sport practice easy through a range of safe and comfortable products. This range will allow (us) to integrate sport and pedagogic progression that IMMMAF will implement.”