Business-to-business trading exchange Bartercard has renewed a sponsorship deal with Hull FC to cover the English Super League rugby league club’s 150th anniversary season.
The deal, which was brokered by Miller Sports Consultancy, will run for the duration of the 2015 season.
The renewal of the deal with Bartercard, which allows companies to exchange goods and services without money changing hands, was confirmed after Hull revealed the team’s new home shirt for the new season at the weekend. Bartercard’s branding will appear on the sleeve of the club’s special 150th anniversary shirt, with the international company also benefiting from other multi-platform rights under the partnership.
The deal was struck by Miller Sports after Hull FC extended a partnership with the consultancy, which is already looking for sponsors to support the club’s 2016 season.
“For a company of the calibre of Bartercard to renew a deal for the 2015 season is a huge endorsement of the commercial appeal of Hull FC and rugby league in general on a regional, national and international basis,” Miller Sports managing director Laura Miller said.
Hull’s commercial and operations director, Sarah McAllister, added: “We are delighted that Bartercard have continued their sponsorship into our 150th anniversary year following a successful debut year with Hull FC in 2014.”
Miller Sports operates in sports such as football, rugby union, basketball and golf and has worked with a number of other English rugby league clubs, including Huddersfield Giants, Hull Kingston Rovers, Wigan Warriors and Bradford Bulls.