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Huddersfield shirt sponsor takes sleeve role for Premier League debut

Newly-promoted English Premier League football club Huddersfield Town has named legal services company Pure Business Group as its new shirt-sleeve sponsor.

Pure has served as the club’s main shirt sponsor for the past two seasons but its branding will now feature on the left arm of the team’s shirts. Pure’s current four-year deal with the West Yorkshire club expires in 2019.

Huddersfield said an announcement on the club’s new main shirt sponsor would be made in due course.

Pure chief executive Phil Hodgkinson said: “Having enjoyed two seasons on the front of the home shirt, one of them being the most successful in the club’s modern era, the Premier League promotion has given us the opportunity to have our group brand on all three first team shirts.

“The club has been absolutely fantastic in ensuring we can fulfil our four-year sponsorship deal and the fact the club still wants the Pure name on the famous shirt is testament to the way that my firm and all club partners are treated by everybody involved.”

Premier League club and league representatives agreed to allow sleeve badge sponsors starting from the 2017-18 season in November 2016. The sponsor logos will be a maximum size of 10cm x 10cm.

Huddersfield finished the 2016-17 season fifth in the second-tier Championship, and secured promotion with a penalty shoot-out victory over Reading in the play-off final at Wembley. The 2017-18 season will mark the club's first in the top flight in 45 years.