German Bundesliga football club Hertha Berlin has entered into a partnership with beer brand Berliner Kindl.
The three-year deal covers the 2018-19 to 2020-21 seasons. The agreement was brokered by the Lagardère Sports agency.
Berliner Kindl will be given the right to serve beer at all Hertha home matches at the Olympiastadion. The company will also take on naming rights to the new 'Berliner Kindl-Treff' initiative.
The deal grants Berliner Kindl brand exposure through regional and digital activations, as well as hospitality packages.
Hertha managing director Ingo Schiller said: "For us it is a further step to strengthen the connection between Hertha BSC and Berlin. Berliner Kindl and Hertha BSC are both well-known brands in the capital."
Hertha finished the 2017-18 Bundesliga season in 10th place.