Grasshoppers score innovative extension with shirt sponsors

Real estate group Priora and architecture company Duksch & Anliker have renewed their shirt sponsorship agreements with Grasshopper Club Zurich, while the Swiss Super League football team has also extended deals with a number of its exclusive partners.

Continuing with the innovative shirt sponsorship strategy adopted by the club, Duksch & Anliker’s branding will feature on the front of Grasshopper’s jerseys during the first half of games, with Priora’s logo replacing it at half-time. The co-sponsorship agreement will cover the 2016-17 Super League season.

Meanwhile, automobile acoustic and thermal management company Autoneum has extended its partnership with Grasshopper to cover the 2016-17 season, with its branding set to feature on the right leg of the club’s shorts during games. Autoneum will also receive exposure through LED advertising at the club’s Letzigrund stadium (pictured).

Energy firm Axpo, which had previously been a premium partner of Grasshopper, has agreed a new long-term exclusive partnership with the club until the end of the 2019-20 season. Windows and doors manufacturer SwissWindows has also upgraded its association from a premium partnership to an exclusive partnership and its logo will feature on the left leg of the club’s shorts.

Automotive manufacturer Volkswagen has agreed a new two-year deal with the club covering the 2016-17 and 2017-18 seasons, as has smart home system provider DigitalStrom, whose branding will continue to feature on the back of the club’s jerseys.