Rugby League World Cup 2013 has agreed a sponsorship deal with online fashion retailer GetTheLabel.com.
The Warrington-based company, a subsidiary of UK sportswear chain J.D. Sports, will be an official tournament partner and enjoy full associated branding rights.
The opening ceremony of Rugby League World Cup 2013 takes place on October 26 at Cardiff’s Millennium Stadium and precedes a double header of nine-time winner Australia against England and Wales versus Italy.