Galatasaray lauds shirt sponsorship deal

Turkish Süper Lig football club Galatasaray has agreed a lucrative shirt sponsorship deal with online gaming operator Bilyoner.com, a partnership that represents an eight-fold increase on its current contract in the betting sphere.

The three-year deal will see Bilyoner receive branding on the sleeves of the football club’s shirt, along with presence on the back of the jersey of Galatasaray’s basketball team.

The contract replaces a deal signed with another partner in September 2017 which was worth TRY1m (€151,000/$173,000). Galatasaray said Bilyoner will invest TRY8m in the first year of its deal, rising to TRY9m and TRY10m in the following two years. The final year of the contract is an optional one.

The Bilyoner agreement represents Galatasaray’s second most-lucrative sponsorship deal, behind its partnership with main sponsor, real estate group Nef.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.