Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.
The agreement will run for three years, from the 2015-16 season through to the end of 2017-18.
Under the deal, Le Gruyère AOP will benefit from a range of on-site promotional opportunities at World Cup events.
The company will also work with the FIS marketing team to implement various other aspects of its sponsorship throughout the deal.